It’s not a bug

When you eat in a Wagamama restaurant, the food arrives when it’s ready, rather than all at once.

This disrupts the dining experience. Starters often arrive after the main courses. You might sit for five minutes with no food while everyone around you eats ramen.

Somehow, Wagamama turned a bug into a feature. They’re unashamed to operate this way – it’s positioned as trendy and kooky.

I try to channel Wagamama when I’m thinking of product ideas. You never know what’s off the table when messing with user expectations.

I’ve learned to stop saying “That couldn’t work” and acknowledge I have no idea.